Frequently Asked Questions

The primary reason for this practice is to comply with Minimum Advertised Price (MAP) policies set by manufacturers. These policies dictate the lowest price at which a retailer can advertise a product, but not necessarily the price at which they can sell it.

Pricing Strategy Benefits

• Circumventing MAP restrictions: By showing the price only in the cart, retailers can technically sell items below the MAP without violating advertising agreements.

• Protecting brand value: This approach helps maintain a product's perceived value and prevents price erosion.

• Encouraging engagement: It prompts potential customers to take an additional step, potentially increasing the likelihood of a purchase.

• Limiting price comparisons: It makes it harder for competitors and price comparison tools to track and match prices.

Diy Solid State Drive does not endorse this strategy and would prefer affiliates openly post their best price with requiring customers jump through hoops.

The site logo serves as a universal home button, allowing users to return to the homepage at any point. This is a common web design convention, providing a familiar and efficient way to navigate.

Strikethrough pricing is a marketing strategy where the price of a product is displayed with a line through it, followed by a discounted price.

The effectiveness of strikethrough pricing lies in its ability to create a sense of urgency and appeal to impulse buyers. When customers see the original price crossed out, they perceive they're getting a better deal, even if they are not familiar with the product's price history.

However, retailers must be careful to implement strikethrough pricing legally and ethically. In the European Union, for instance, retailers must display the lowest price from the previous 30 days when showing a price reduction. Additionally, the original price must be genuine and have been available for a significant period, as artificially inflating prices just before a sale to show bigger discounts is prohibited.

We do not display strikethrough pricing but do display the discount percentage if it is available.

Imagine a product with a strikethrough price of $100 and a current discounted price of $80. To calculate the discount percentage, follow these steps:

1. Determine the Discount Amount:

   • Subtract the discounted price from the strikethrough price: $100 - $80 = $20.

   • This $20 represents the amount you'll save.

2. Calculate the Discount Percentage:

   • Divide the discount amount by the strikethrough price: $20 / $100 = 0.2.

   • Multiply the result by 100 to convert it to a percentage: 0.2 * 100 = 20%.

Therefore, the product is 20% off its original price. This means you'll save 20% compared to the original strikethrough price.