Privacy Policy

Update

This policy was reviewed and updated to reflect current U.S. state privacy laws and 2026 data protection standards. Continued use of diySSD.com after this date constitutes acceptance of the terms below.

Introduction & Scope

This Privacy Policy explains how Do It Yourself Solid State Drive ("diySSD," "DIY SSD," "we," "us," or "our") collects, uses, and protects information from visitors to diySSD.com. As a platform dedicated to expert SSD analysis, product comparisons, and industry news, we prioritize transparency in all data practices.

This policy applies to all users of our website and explains your rights regarding the information we collect. It does not extend to third-party platforms linked from our pages, which maintain their own independent privacy policies.

Information We Collect

diySSD does not require users to submit personally identifiable information such as names, email addresses, or payment details. We intentionally avoid forms, account registrations, or newsletter subscriptions that would necessitate direct personal data entry.

The only information we collect is non-personal and automatically generated through your interactions with our website:

Technical Data
IP address, browser type and version, operating system, device identifiers, and screen resolution.

Usage Data
Pages visited, time spent on the site, referral URLs, internal search queries, and clickstream patterns.

IMPORTANT

We do not collect names, email addresses, payment or financial data, precise geolocation, biometric data, or any other information that directly identifies you as an individual.

Cookies and Tracking Technologies

Cookies are small text files placed on your device to enhance site navigation, analyze traffic trends, and support advertising efforts. diySSD uses the following cookie categories:

Necessary Cookies
Enable basic functions such as page navigation and security. These cannot be disabled without impacting core site functionality.

Analytical Cookies
Monitor site performance and aggregate user behavior via tools such as Google Analytics 4. Data is processed in anonymized or pseudonymized form.

Advertising Cookies
Facilitate personalized ad delivery based on browsing activity through third-party ad networks including Google AdSense. These cookies require your explicit consent and may be withdrawn at any time.

You can manage or revoke cookie preferences at any time using the button below or through your browser settings. Disabling optional cookies will not affect your ability to access our content.

How We Use Your Information

We use the following categories of cookies. You can manage non-essential categories via our cookie consent banner or browser settings.

Third-Party Cookies & Services

The non-personal information we collect is used for the following purposes:

Website Optimization
Analyzing traffic patterns to improve content layout, page load times, and mobile responsiveness.

Content Personalization
Tailoring product comparisons and editorial recommendations based on aggregated user interests — never individual profiles.

Advertising
Delivering relevant display advertisements through partnerships with third-party ad networks. diySSD does not use affiliate links or accept sponsored product placements; display advertising is the sole commercial arrangement on this site.

Security
Detecting and mitigating fraudulent activity, bot traffic, and technical vulnerabilities.

Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and United Kingdom, our processing of non-personal data is grounded in legitimate interests under Article 6(1)(f) of the GDPR, as it is necessary to maintain website functionality, enhance user experience, and support operational analytics. For advertising cookies, we rely on user consent obtained through our cookie consent banner. Users may withdraw consent at any time by adjusting their cookie preferences above.

U.S. State Privacy Rights

Residents of certain U.S. states have additional privacy rights under applicable law. As of 2026, diySSD acknowledges the following state frameworks:

State / Law

Key Rights Applicable to diySSD Users

California
CCPA / CPRA

Right to know, right to delete, right to opt out of sale or sharing of personal information, right to limit use of sensitive personal information, non-discrimination for exercising rights.

Virginia
VCDPA

Right to access, correct, delete, and opt out of targeted advertising and profiling.

Colorado
CPA

Right to opt out of targeted advertising; right to access, correct, and delete data.

Connecticut
CTDPA

Right to opt out of targeted advertising; rights to access, correct, and delete.

Texas
TDPSA

Right to opt out of sale and targeted advertising; rights to access, correct, and delete.

Florida
FDBR

Right to opt out of sale and targeted advertising for consumers; rights to access and delete.

Other states
(OR, MT, NH, NJ, IA, + others)

Various rights consistent with the frameworks above. Contact us to exercise any applicable rights.

Data Practices

Important note on diySSD data practices: Because we do not collect personally identifiable information, many state-law rights (such as correction or deletion of personal data) have limited practical application. We do, however, honor opt-out requests for targeted advertising cookies.

California — Targeted Advertising Opt-Out

California residents may opt out of the "sharing" of information for cross-context behavioral advertising as defined by the CPRA. To exercise this right, click "Open Cookie Preferences" above and disable Advertising Cookies, or submit a request to [email protected] with the subject line "California Privacy Request."

Data Sharing and Third Parties

diySSD shares non-personal information with third-party service providers under strict contractual agreements. We do not sell, rent, or trade user information to external parties for marketing purposes.

Cloud Infrastructure
AWS and Cloudflare Cloud to host our website data, employing enterprise-grade encryption and access controls.

Analytics Partners
Google Analytics 4 processes aggregated usage data to generate performance reports. Data is configured for IP anonymization and does not include personally identifiable signals.

Advertising Networks
Google AdSense and associated demand partners use cookie data to display targeted advertisements on our site and across their networks. These vendors operate under their own privacy policies and are subject to Google's EU User Consent Policy and equivalent frameworks globally.

Airtable
Used for internal product data and pricing automation. No user browsing data is stored in or transmitted to Airtable.

International Data Transfers

All data processed by diySSD is stored in secure facilities within the United States. Third-party providers that operate internationally (including Google) adhere to international data protection standards through mechanisms including the EU-U.S. Data Privacy Framework, Standard Contractual Clauses (SCCs), and the UK International Data Transfer Agreement (IDTA) as applicable.

Data Retention

Because diySSD does not collect personally identifiable information, we do not maintain individual user records that require active deletion workflows. Automatically collected technical and usage data is retained as follows:

Google Analytics data
Retained for a maximum of 14 months per our account configuration, after which it is automatically deleted by Google.

Server log data
Retained for up to 90 days for security and debugging purposes, then automatically purged.

Advertising cookie data
Governed by the respective ad network's data retention policies (typically 13 months for Google AdSense).

Data Protection Measures

We implement industry-standard safeguards to protect against unauthorized access, disclosure, or alteration of data:

Encryption
TLS 1.2+ protocols secure all data transmissions between your browser and our servers. The site is served exclusively over HTTPS.

Access Controls
Role-based permissions restrict internal data access to authorized personnel only.

Regular Audits
Security practices are reviewed biannually to address emerging threats and maintain compliance.

Your Rights and Choices

Regardless of your location, all users retain the following controls over their browsing experience:

Cookie Management
Use the "Open Cookie Preferences" button above or your browser settings to enable, disable, or delete cookies at any time.

Opt Out of Targeted Advertising
You may also opt out via the Network Advertising Initiative at optout.networkadvertising.org or the Digital Advertising Alliance at optout.aboutads.info.

Global Privacy Control (GPC)
diySSD honors GPC browser signals as an opt-out of targeted advertising cookies where technically feasible through our consent management platform.

Data Inquiries
Contact our Compliance Officer at the address below to inquire about automated data retention, deletion, or any other privacy matter.

Children's Privacy

diySSD does not target or knowingly collect information from individuals under the age of 16. Our content is designed for adult audiences making informed SSD purchasing decisions. This threshold aligns with the GDPR's default age of digital consent. Parents or guardians who believe a minor has accessed our site and provided data inadvertently may contact us for resolution.

Updates to This Policy

For questions, concerns, or privacy rights requests related to this Privacy Policy, contact our Compliance Officer:

John Baer — Compliance Officer, diySSD.com
Email: john.baer@diyssd.com
Website: diyssd.com

We aim to respond to all privacy inquiries within 30 days of receipt. Verified state-law requests will be processed within the timeframe required by applicable law (typically 45–60 days, with one permitted extension).