New Lexar Professional Go Portable SSD with Hub

In the world of filmmaking we have to be real, 4K not 1080p is the new standard. Along with the benefits of 4K also come really large file sizes along with the need for an abundance of storage. The Lexar Professional Go Portable SSD (Lexar SSD) with Hub is designed with mobile filmmakers in mind, especially those who use an iPhone as a camera. It offers the perfect blend of portability and high performance. The very fast USB-C (v3.2) connector makes this device not only a great upgrade for filmmakers but is good for gamers and content creators who frequently work with large media files. USB-C means this SSD should work with newer devices including Android phones, iPads, gaming consoles, laptops, and desktops. This assumption will need to be confirmed when the product is generally available.

Target Audience

This SSD is best suited for:

• Content Creators: Individuals who handle large media files and require efficient storage without lag.

• Gamers: Those who need high-performance storage solutions for desktops, gaming consoles, or portable devices.

• General Computer Users: Users looking to enhance their desktop or laptop performance.

Apple ProRes

So what is Apple ProRes? Apple ProRes is a high-quality, "visually lossless" video compression format developed by Apple Inc. for use in post-production. It supports video resolutions up to 8K and is designed to provide excellent image quality while maintaining manageable file sizes. ProRes is an intra-frame codec, meaning each frame is compressed independently, which makes it ideal for editing as it allows for smooth, real-time performance without the need for powerful hardware. The ProRes family includes several variants, such as ProRes 4444 XQ, ProRes 4444, ProRes 422 HQ, ProRes 422, ProRes 422 LT, and ProRes 422 Proxy, each offering different levels of compression and quality to suit various production needs.

ProRes is widely supported across many professional video editing applications, making it a versatile choice for editors. Notable software that supports ProRes includes Apple's Final Cut Pro, Adobe Premiere Pro, Adobe After Effects, Blackmagic Design's DaVinci Resolve, and Magix's Vegas Pro. This broad compatibility ensures that users can work with ProRes files across different platforms and workflows, making it a preferred choice for high-quality video production and post-production tasks.

The Lexar SSD with Hub is particularly suited for ProRes users because it provides the necessary storage capacity and speed to handle large files efficiently.

Portability

In addition to performance, portable SSDs have other factors that must be considered.

• Rugged: Designed to be tough, it features an IP65 rating (the iPhone 15 is rated at IP68) for dust- and water-resistance and can withstand drops from up to 1 meter. This makes it ideal for on-the-go use. Plus, it comes with a silicone protective case for added durability.

• Safe: Keeping files safe is crucial for any storage solution, and the Lexar SSD has you covered! You can set up a password-protected secure vault on the drive to hide and encrypt specific files, ensuring your personal data stays safe and private. Protect your creations and keep them secure from prying eyes.

Kickstarter

The Lexar SSD with Hub is currently available exclusively on Kickstarter. Kickstarter is a global crowdfunding platform that allows creators to bring their innovative projects to life through direct support from backers. Founded in 2009, Kickstarter operates on an all-or-nothing funding model, meaning that projects must reach their funding goals within a set timeframe to receive any pledged money. This project has met that criteria and is proceeding forward. This approach ensures that creators have the necessary budget to complete their projects as envisioned. The platform caters to a wide range of creative categories, including art, technology, film, music, publishing, and more, making it a versatile tool for artists, designers, and entrepreneurs.

Bottom Line

The Lexar Professional Go Portable SSD with Hub is an upgrade for gamers and media professionals alike. Designed to optimize performance and portability, it's a perfect fit for creators working with ProRes footage. Whether you're a gamer seeking faster load times or a filmmaker demanding reliable storage, this SSD is a must-have tool to elevate your workflow.